|
Course Number
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Course Name
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Course Description
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Credits
|
Instructor
|
Semester
|
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1VX3DB
|
Intro to Business Marketing
|
Students will be introduced to marketing concepts
including the functions of marketing, marketing mix, economic utilities,
market segmentation, marketing plan and SWOT analysis. Students will also
be introduced to basic customer service skills. This course will address the
following VTE frameworks: 2C, 2L, 2O,4A,4B,4C, 5A
|
7
|
Thurston, Andrew
|
2
|
|
2AR11A
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Cust Service Marketing-201
|
Students will explore the importance of employability and
interpersonal skills that are essential in providing superior customer
service. They will analyze essential strategies to handle internal and
external customers. Students will utilize the school store as a vehicle
for small business management and will also maintain the school store webpage
to service traditional and online customers. This course will address the
following VTE frameworks:2A, 2 I, 4C, 4D, 5A,5B
|
1
|
Thurston, Andrew
|
1
|
|
2AR31A
|
Economics-201
|
Students will learn about various economic systems and how
they relate to marketing decisions. This course also explores current trends
in the areas of global economics, international trade, and the frameworks of
the free enterprise system. This course will address the following VTE
frameworks: 2S,4C, 4D, 5C
|
6
|
Thurston, Andrew
|
1
|
|
2AR71A
|
Business Communications-202
|
This course will focus on the business and
interpersonal skills necessary to communicate effectively with a diverse
workforce and will strengthen the skills for personal and professional
environments. This course will address the following VTE frameworks: 2B, 2
H, 4A, 4B, 4C, 4D, 5E, 5F
|
6
|
Thurston, Andrew
|
2
|
|
2AR91A
|
Cust Service Marketing-202
|
Students will continue to explore the importance of
employability and interpersonal skills that are essential in providing
superior customer service. They will analyze essential strategies to handle
internal and external customers. Students will utilize the school store as
a vehicle for small business management and will also maintain the school
store webpage to service traditional and online customers. This course will
address the following VTE frameworks:2A, 2 I, 4C, 4D, 5A,5B
|
1
|
Thurston, Andrew
|
2
|
|
3ARA1A
|
Principles of Marketing-302
|
Principles of Marketing-302 is a combined theory and
performance assessment based course that introduces the study of
entrepreneurship. Students will examine their potential as an entrepreneur
and cover introductory topics such as characteristics of successful
entrepreneurs, forms of business ownership, product development, and
competitive advantage. Students will apply previously learned skills and
knowledge to topics including product promotion, market research, estimating
sales, gross/net profit financial statements, break-even analysis, and
financial ratios. They will begin work on a business plan for a student
business of their choosing. Principles of Marketing 302 will address the
following VTE frameworks:2D, 2F, 2L, 2Q, 4A, 4B, 4C, 4D, 5A, 5B, 5C, 5E
|
7
|
Pilotte, Rachel
|
2
|
|
Course Number
|
Course Name
|
Course Description
|
Credits
|
Instructor
|
Semester
|
|
|
3ARC1A
|
Principles of Marketing-301
|
Principles of Marketing-301 is a combined theory and
performance assessment based course that will cover topics such as
management structures, various stages of the selling process, client
relationship management, and internet marketing. Students apply previously
learned skills and knowledge to topics including promotional concepts and
strategies, visual merchandising, print advertisement, public relations,
purchasing, and inventory control. Students will also learn some beginning
accounting practices. Principles of Marketing 301 will address the following
VTE frameworks:2A, 2C, 2J, 2K, 2M, 4A, 4B, 4C, 4D, 5A, 5B, 5C, 5E
|
7
|
Pilotte, Rachel
|
1
|
|
|
4ARC1B
|
Advanced Business Concepts-401
|
Advanced Business Concepts-401 is a combined theory and
performance assessment based course that will address topics including market
research, product branding and integration, product life cycles, purchasing
and inventory, price planning, and pricing strategies. Students will also
learn some intermediate accounting principles related to business finance and
be working toward completion of Senior Project. Advanced Business Concepts
401 will address the following VTE frameworks: 2E, 2K, 2N, 2O, 4A, 4B, 4C,
4D, 5A, 5B, 5E
|
7
|
Pilotte, Rachel
|
1
|
|
|
4ARE1B
|
Advanced Business Concepts-402
|
Advanced Business Concepts-402 is a combined theory and
performance assessment based course that will cover topics such as financing
and competitive strategies, break-even analysis, profit margins, and the role
of negotiation and leadership in an organization. Students will also be
working toward completion of Senior Project and complete student business
plans in preparation for NFTE competition. Advanced Business Concepts 402
will address the following VTE frameworks: 2D, 2G, 2P, 2R, 4A, 4B, 4C, 4D, 5A,
5B, 5C, 5E, 5F
|
7
|
Pilotte, Rachel
|
2
|
|
|
|
|
|
|
|
|
|
|
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