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Ms. McInnis
x368
Mr. Thurston
x304
  
Business Marketing
The Business Marketing Program is designed to build professional skills in Business and Management. Business Marketing prepares students by developing solid technical skills in computer applications and programming as well as a foundation for business management through the use of database management and account.
It offers high quality, career-oriented education to prepare you for the job you want. We encourage individual growth, professional growth, ethics, and cooperation. This unique learning culture bridges the gap between theory and practice, preparing you to apply your new knowledge and skills in the workplace by participating in either a co-op or externship experience.
Each class is designed with input from companies and a blend of information technology into the business and management curriculum.
Career Paths
- Entry Level Accounting
- Accounts Receivable Payable
- Customer Service
- Full Charge Bookkeeper
- Payroll
- Banking
- Loan Service Representatives
- Tax Preparation Assistants
- Credit and Collection Associate
- Management
- General Clerical
- Database Management
 
Business Marketing
| Course Number |
Course Name |
Course Description |
Credits |
Instructor |
Semester |
| 3AO11A |
Computer Applications I-301 |
Students will learn the advanced skills used in Word, Excel, and PowerPoint Applications |
3 |
McInnis, Rebecca |
1 |
| 3AO21A |
Computer Applications II-302 |
Access—database will be covered. Students will be introduced to Alice and C+ programming languages. |
3 |
McInnis, Rebecca |
2 |
| 4AO61B |
Business Management I-401 |
Provides an overview of the principals and practices of financial management. Understanding the Stock Market and the value of money. |
4 |
McInnis, Rebecca |
1 |
| 4AO71B |
Business Management II-402 |
Entrepreneurship: How to start your own company—completing a business plan. |
4 |
McInnis, Rebecca |
2 |
| 3AX31A |
Accounting I- 301 |
Understanding the Accounting Equation. Journalizing and Posting to General Ledgers. |
4 |
McInnis, Rebecca |
1 |
| 3AX21B |
Accounting II-302 |
Students will be complete the entire accounting cycle for a service company. |
4 |
McInnis, Rebecca |
2 |
| 4AO81B |
Accounting III-401 |
Students will complete the entire accounting cycle for a merchandising company. Inventory Control with COGS will be introduced. |
3 |
McInnis, Rebecca |
1 |
| 4AO91B |
Accounting IV-402 |
Quick books software is utilized while teaching accounting practices. |
3 |
McInnis, Rebecca |
2 |
Business Marketing
| Course Number |
Course Name |
Course Description |
Credits |
Instructor |
Semester |
| 1VX3DB |
Intro to Business Marketing |
Students will be introduced to marketing concepts including the functions of marketing, marketing mix, economic utilities, market segmentation, marketing plan and SWOT analysis. Students will also be introduced to basic customer service skills. This course will address the following VTE frameworks: 2C, 2L, 2O,4A,4B,4C, 5A |
7 |
Thurston, Andrew |
2 |
| 2AR11A |
Cust Service Marketing-201 |
Students will explore the importance of employability and interpersonal skills that are essential in providing superior customer service. They will analyze essential strategies to handle internal and external customers. Students will utilize the school store as a vehicle for small business management and will also maintain the school store webpage to service traditional and online customers. This course will address the following VTE frameworks:2A, 2 I, 4C, 4D, 5A,5B |
1 |
Thurston, Andrew |
1 |
| 2AR31A |
Economics - 201 |
Students will learn about various economic systems and how they relate to marketing decisions. This course also explores current trends in the areas of global economics, international trade, and the frameworks of the free enterprise system. This course will address the following VTE frameworks: 2S,4C, 4D, 5C |
6 |
Thurston, Andrew |
1 |
| 2AR71A |
Business Communications - 202 |
This course will focus on the business and interpersonal skills necessary to communicate effectively with a diverse workforce and will strengthen the skills for personal and professional environments. This course will address the following VTE frameworks: 2B, 2 H, 4A, 4B, 4C, 4D, 5E, 5F |
6 |
Thurston, Andrew |
2 |
| 2AR91A |
Cust Service Marketing - 202 |
Students will continue to explore the importance of employability and interpersonal skills that are essential in providing superior customer service. They will analyze essential strategies to handle internal and external customers. Students will utilize the school store as a vehicle for small business management and will also maintain the school store webpage to service traditional and online customers. This course will address the following VTE frameworks:2A, 2 I, 4C, 4D, 5A,5B |
1 |
Thurston, Andrew |
2 |
| 3ARA1A |
Principles of Marketing - 302 |
Principles of Marketing-302 is a combined theory and performance assessment based course that introduces the study of entrepreneurship. Students will examine their potential as an entrepreneur and cover introductory topics such as characteristics of successful entrepreneurs, forms of business ownership, product development, and competitive advantage. Students will apply previously learned skills and knowledge to topics including product promotion, market research, estimating sales, gross/net profit financial statements, break-even analysis, and financial ratios. They will begin work on a business plan for a student business of their choosing. Principles of Marketing 302 will address the following VTE frameworks:2D, 2F, 2L, 2Q, 4A, 4B, 4C, 4D, 5A, 5B, 5C, 5E |
7 |
McGinnis, Rebecca |
2 |
| 3ARC1A |
Principles of Marketing - 301 |
Principles of Marketing-301 is a combined theory and performance assessment based course that will cover topics such as management structures, various stages of the selling process, client relationship management, and internet marketing. Students apply previously learned skills and knowledge to topics including promotional concepts and strategies, visual merchandising, print advertisement, public relations, purchasing, and inventory control. Students will also learn some beginning accounting practices. Principles of Marketing 301 will address the following VTE frameworks:2A, 2C, 2J, 2K, 2M, 4A, 4B, 4C, 4D, 5A, 5B, 5C, 5E |
7 |
McGinnis, Rebecca |
1 |
| 4ARC1B |
Advanced Business Concepts - 401 |
Advanced Business Concepts-401 is a combined theory and performance assessment based course that will address topics including market research, product branding and integration, product life cycles, purchasing and inventory, price planning, and pricing strategies. Students will also learn some intermediate accounting principles related to business finance and be working toward completion of Senior Project. Advanced Business Concepts 401 will address the following VTE frameworks: 2E, 2K, 2N, 2O, 4A, 4B, 4C, 4D, 5A, 5B, 5E |
7 |
McGinnis, Rebecca |
1 |
| 4ARE1B |
Advanced Business Concepts - 402 |
Advanced Business Concepts-402 is a combined theory and performance assessment based course that will cover topics such as financing and competitive strategies, break-even analysis, profit margins, and the role of negotiation and leadership in an organization. Students will also be working toward completion of Senior Project and complete student business plans in preparation for NFTE competition. Advanced Business Concepts 402 will address the following VTE frameworks: 2D, 2G, 2P, 2R, 4A, 4B, 4C, 4D, 5A, 5B, 5C, 5E, 5F |
7 |
McGinnis, Rebecca |
2 |
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