In order to be successful in any business, a student must have a solid understanding how business and the economy function. Students who select this career strand will develop knowledge of the economic/ demographic, social/cultural, political/legal, and technological trends that are important to marketing. Students will study the role of marketing in society and within a firm, the relationship of consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, services and not-for-profit- marketing.
Students have the opportunity to earn an OSHA General Industry certification.
Career Major Requirements
Students must meet all requirements of the career major and all additional graduation requirements as described in the Student Handbook.
General Education Requirements
All students must complete certain general education requirements in addition to courses in their major career field. The school requires these courses because it believes that all graduates – whatever their career interests – must possess the following essential academic skills:
· Ability to write clearly and effectively
· Ability to listen and speak clearly and effectively
· Ability to think critically
· Ability to think quantitatively
· Ability to think creatively
· Ability to locate and process information
For a complete list of Southeastern’s academic requirements and offering refer to the Academic Page